MacDonalds Success?
Is it the burgers, apple pie, french fries, mcfurry etc or is it the services?
Macdonalds has one of the best marketable concept of selling a product to their customers besides the dividends derived from their investments on tv advertisement. They are well known for their impressive routine services when it comes to selling, and it is the same everywhere. A perfect “clone” of each other. It is a beautiful systemised franchise. The returns is phenomenal, and all of its success is because of their simple precise routing way of rendering their services due to the systemised nature of their business.Do you know that, there are ways you could develop your business to be just like Mcdonalds in terms of achieving the phenomal returns besides the huge patronage it gets?
The fact that Mcdonalds can do it with burgers that means you can also do it too. Visualize the routings of you walking into a Mcdonalds restuarant , ordering your meal and your order is repeated by the sales attendant to ensure that they got everything right, and then the meals comes in paper packs and wrappers in a tray with a paper underlyay, and thereafter after finishing your meal you take your tray and dump the leftovers if there is , and the paper packs and wrappers into the bin and thereafter putting the tray back into the tray rack. The beautiful and Precise routing is one of the key ingredients to McDonalds success. I call it “automation”, not that it is automatic but the way it works.
Mcdonalds makes it so easy for people and thats why people love Mcdonalds. Forget the amount they have invested on food researches to make you get “addicted” to their tasteless burgers, but come to think of it , it actually sells.
So how about implementing a routine to your business. This can be done by documenting your business activities and routings, so that your business follows precisely its specific pattern daily?
This is otherwise known as Business Systemisation.
What is Business Systemisation?
Business systemisation, is the process of establishing, and documenting all the procedures of running your business. It reduces errors and makes the business easier to manage. It actually helps you even cut down upto 80% of the time you spend working in your yet to be systemised business.
Business systemisation is necessary if you want your business to be very successful, whilst at the same time applying leveraging the whole system. A very good book that covers that area very professionally is “Instant Systems” written by Brad Sugars.